Reach a large and engaged digital audience through Sierraloaded's website, social platforms, sponsored content, native advertising and other digital formats.
Sierraloaded combines digital reach, local relevance, audience insight and multiple distribution channels to help brands communicate with Sierra Leoneans.
The 2024 Media Kit reports 5M+ users, 27M+ sessions and 90M+ pageviews.
Our content and audience are strongly connected to Sierra Leone, while reaching readers around the world.
We analyse content and advertising performance to support data-informed decisions.
Use sponsored content, native banners, social posts, responsive placements and other digital formats.
We provide campaign reporting and work with clients to deliver agreed advertising placements.
Our team combines editorial, content, digital and marketing capabilities.
The figures below reproduce the audience statistics presented in the Sierraloaded Media Kit (January–December 2024).
Source: Sierraloaded Media Kit, January–December 2024. For current performance figures, please contact our commercial team.
The Media Kit offers three core advertising routes: sponsored content, native banners and social media branded posts.
Create and publish brand stories, press releases, feature articles and event coverage. Content can be supplied by the advertiser or written by Sierraloaded.
Use display formats across mobile and desktop to support awareness, reach and top-of-mind visibility.
Put your campaign in front of Sierraloaded audiences across social platforms, with options from individual posts to an all-platform package.
Tell us what you want to achieve and how long you want to run your campaign. The calculator will suggest a suitable Sierraloaded advertising route and estimate the cost using the published Media Kit rates.
Banner placements are billed per 7 days in the Media Kit. Content and social options are calculated as one-off placements unless otherwise stated.
Use the calculator as a starting point. It helps translate your objective into an advertising format and gives you an estimated budget before you contact the team.
Rates shown are based on the published Jan–Dec 2024 Media Kit and should be confirmed with the advertising team before booking. Availability, campaign requirements and current rates may affect the final quotation.
Rates reproduced from the Media Kit. Prices are in New Leone (SLL) and USD as published.
| Content Type | Price (SLL) | Price (USD) |
|---|---|---|
| Press Release / Stories | 1,200 | $50 |
| Press Release / Stories — Written by our team | 1,500 | $70 |
| Feature Articles | 1,800 | $80 |
| Feature Articles — Written by our team | 2,500 | $100 |
| Event Coverage | Cost of content + 350 (within Freetown) / 550 (outside Freetown) | — |
Limited to 800 words and any three multimedia items (images, video, audio). One image should preferably not contain text for featured-image purposes.
Articles or interviews longer than 800 words are treated as feature articles and can contain up to 10 multimedia items.
Brands can supply their own sponsored content, or Sierraloaded can write press articles and feature articles for an additional writing fee.
Event coverage is charged at the cost of content plus the applicable transport amount stated in the Media Kit.
The Media Kit provides multiple placements across desktop and mobile, including standard, premium and priority rotation options.
Banner rates in the Media Kit are billed per week (7 days) and subject to availability.
| Slot | Size | Display | Standard | Premium | Priority |
|---|---|---|---|---|---|
| Menu Ad | Text | Mobile & Desktop | — | — | 500 |
| Classified Text Ads | Text | Mobile & Desktop | 250 | 750 | 1,750 |
| Leaderboard | 728×90 | Desktop | 150 | 450 | 1,050 |
| Side Banner | 300×300 | Mobile & Desktop | 250 | 750 | 1,750 |
| Side Banner | 600×300 | Mobile & Desktop | 300 | 900 | 2,100 |
| Mobile Banner | 500×100 | Mobile | 500 | 1,500 | 3,500 |
| In-Article Ad | 970×250 | Desktop | 150 | 450 | 1,050 |
| In-Article Ad | 1200×628 | Desktop | 200 | 600 | 1,400 |
| In-Article Ad | 500×100 | Mobile | 250 | 750 | 1,750 |
| In-Article Ad | 600×600 | Mobile | 300 | 900 | 2,100 |
| YouTube Ad | Responsive | Mobile & Desktop | 500 | 1,500 | 3,500 |
| Sticky Footer / Catfish | 728×90 | Mobile & Desktop | 1,000 | 3,000 | 7,000 |
Your banner is rotated with a maximum of 10 other adverts.
Your banner is rotated with one other advert only.
Your banner is fixed with no rotation.
USD banner rates are available on request, according to the Media Kit.
The Media Kit lists individual platform placements as well as an all-social-media package.
| Platform / Placement | Qty | Price (SLL) | Price (USD) |
|---|---|---|---|
| Facebook Post | 1 | 100 | $5 |
| Twitter (X) Post | 1 | 50 | $2.50 |
| Instagram Post | 1 | 100 | $5 |
| Push Notification | 1 | 200 | $10 |
| YouTube Post | 1 | 200 | $10 |
| Telegram Post | 1 | 50 | $2.50 |
| TikTok Post | 1 | 50 | $2.50 |
| Threads Post | 1 | 50 | $2.50 |
| WhatsApp Broadcast (Group & Channel) | 1 | 500 | $25 |
| All Social Media Posts | 1 | 800 | $40 |
The Media Kit states that sponsored content and native banners come with a free social media sponsored post.
Every advertisement is subject to scrutiny and approval by the Sierraloaded advertising team before going live.
Advertisers provide banner creatives. Sierraloaded can design banners at an additional cost.
The Media Kit states that political content/ads attract a 50% surcharge.
Ads considered ethically or morally questionable may be rejected. All ads are subject to approval.
Menu ad text must be below 20 characters.
Banner ads may be animated GIFs or static JPG images.
Banner placements are subject to availability and are billed per seven-day period according to the Media Kit.
Sierraloaded is part of a wider media, technology and creative ecosystem offering services beyond the News platform.
Explore Sierraloaded.orgTell us about your campaign, preferred format and timing. Our team can help you choose the appropriate advertising solution.
Request an Advertising Proposal