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Amidu Kamara, a 23-year-old resident of Kabala, has emerged as the grand prize winner of Africell Sierra Leone’s Jubilee Jumbo Promotion, walking away with a fully completed residential house at TAF Salone Micro City.
The grand finale of the nationwide promotion was held on Friday, 9 January 2026, at the Taf Micro City estate, bringing to a close Africell’s 25th anniversary customer reward campaign.
The Jubilee Jumbo Promotion was launched in April 2025 as part of Africell’s celebration of 25 years of operations in Sierra Leone. Designed to reward customer loyalty, the promotion enabled subscribers to accumulate points through everyday usage.
Customers earned one point for every Africell airtime recharge and two points for AfriMoney transactions. Accumulated points qualified participants for the final draw, which ran until December 2025, with the ultimate prize being a completed, ready-to-occupy house.
Speaking at the grand finale, Africell Chief Executive Officer Shadi Gerjawi described the promotion as a tangible demonstration of the company’s commitment to giving back to its customers.
He said the house giveaway fulfilled a pledge made during the anniversary celebrations and symbolized Africell’s transition from 25 years of service into a new phase of operations in 2026.
Gerjawi noted that Africell remains firmly customer-focused, stressing that every product and promotion is assessed based on the value it delivers to subscribers.
While acknowledging that service improvement is an ongoing process, he reaffirmed the company’s commitment to affordable connectivity and expanded internet access nationwide.
He also disclosed the recent launch of Kidsonet, a child online protection service that enables parents to restrict access to harmful digital content. According to him, the initiative aligns with national child protection priorities and reflects Africell’s broader responsibility beyond telecommunications.
