Post a comment 
The Sierra Leone Water Company (SALWACO) has introduced a new branding strategy aimed at repositioning the institution into a more functional, customer-centred, and financially sustainable organisation through improved service delivery, stronger corporate identity, and enhanced stakeholder engagement.
The new strategy is built around SALWACO’s commitment to providing reliable, safe, and affordable water supply and sanitation services within its mandated areas of operation, while strengthening public confidence in the institution.
As part of the transformation agenda, SALWACO has established a set of core brand values captured under the theme “SERVICE” – Service Excellence, Equity, Reliability, Voice and Vigilance, Integrity, Customer-Centricity, and Efficiency and Effectiveness.
The Company stated that these values reflect its renewed focus on delivering dependable services, promoting fairness in access to water supply, maintaining transparency, listening to customers and stakeholders, and adopting innovative approaches to improve operational performance.
SALWACO’s new brand identity also highlights its vision of ensuring equitable access to water and related sanitation services for communities across Sierra Leone, with a strong emphasis on sustainability, accountability, and practical service delivery.
The Company noted that the branding initiative represents a broader institutional reform effort designed to strengthen its reputation, improve customer experience, and position SALWACO as a reliable and financially viable public utility provider.
SALWACO credited the leadership and strategic direction of its Managing Director, Ing. Tiideni Jabbi, for introducing a clear corporate vision that is driving the transformation of the institution and setting a new pathway towards efficiency, professionalism, and improved service delivery.
The Company reaffirmed its commitment to working with stakeholders to provide quality water services while building a stronger and more responsive organisation that meets the needs of communities nationwide.
