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Ex-Big Sister Salone finalist Esther Moi Tarawallie, widely known as KingMoi, has been appointed as the new Executive Director of Miss Freetown Beauty Pageant SL Limited
Her appointment signals a fresh era for Sierra Leone’s premier beauty competition, with expectations of innovation and elevated standards.
The announcement was made by Dr. Alhaji K. Tarawally, CEO and Founder of LAKE Group, on behalf of the Board of Directors. In her new role, KingMoi will oversee the pageant’s operations, ensuring the seamless execution of an event that has become a cornerstone of Sierra Leone’s entertainment and cultural landscape.
Beyond the pageant world, KingMoi is recognized as a law graduate, entrepreneur, activist, and reality TV personality. At 26, she holds an LLB Honours degree from Fourah Bay College, the University of Sierra Leone, underscoring her dedication to both education and professional excellence. Her entrepreneurial ventures and advocacy work have earned her recognition as a forward-thinking leader in Sierra Leone’s creative and corporate sectors.
Her diverse background aligns with LAKE Group’s mission to reshape the nation’s entertainment industry with fresh perspectives. The Board is confident that her leadership will not only enhance the prestige of Miss Freetown SL but also inspire future generations of young women in Sierra Leone.
