Sierra Leonean Music Star Drizilik Joins Africell as Brand Ambassador
Sia Lucy Kannah Telecommunications operator Africell Sierra Leone has officially announced award-winning musician Drizilik as its newest Brand Ambassador.
The partnership, unveiled in an official social media announcement, marks a long-term collaboration between one of Sierra Leone’s largest telecom providers and one of its most celebrated musical acts.
Expressing excitement about welcoming the Afro-fusion artist into the “Africell family,” the mobile operator emphasised that the union is designed to deliver dynamic, engaging, and interactive experiences for both subscribers and music fans nationwide.
“This partnership reflects our ongoing commitment to supporting local talent and celebrating Sierra Leonean culture.”
The signing reinforces Africell’s strategy of leveraging sports, arts, and music to deepen its connection with Sierra Leone’s youth and popular culture. By aligning with Drizilik, known for pioneering modern Sierra Leonean sound and commanding a massive fanbase, Africell aims to bridge corporate innovation with authentic local storytelling.