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Organisers are reframing the upcoming One Nation Reggae Festival as a heritage tourism model in which historical sites anchor the event, rather than serving as mere backdrops for the music.
Returning November 25–30, the six-day event places the geography of the Atlantic slave trade at its core, with heritage tours and a closing ceremony on Bunce Island woven into the festival’s programming. The 2025 edition established this structure, generating NLe 230,130 for the National Revenue Authority, NLe 767,100 for a Creative Village, and a $10,000 donation for Hurricane Melissa relief in Jamaica.
Minister of Tourism and Cultural Affairs Nabeela Farida Tunis called the festival a “journey of reconnection and remembrance,” framing it as part of the government’s “Year of Ecotourism” campaign. Festival Coordinator Francis Momoh stated the financial outcomes were deliberate, aimed at moving “beyond a one-off celebration” to establish lasting sectoral growth.
The programme includes a Freedom Heritage Tour through Freetown landmarks, creative clinics to develop a “Sierra Leone Sound,” and live performances featuring international acts like Sizzla Kalonji, Christopher Martin, and Queen Ifrica alongside local artists. Organisers confirmed the 2026 edition will expand international collaboration while preserving local artist centrality.
