New school sensation, Benjamin Menelik Geroge popularly Known as Drizilik has been named as Leo and NexGen Retail Liabilities Product brand ambassador on Wednesday 24th May 2023 at their Headquarters on Charlotte Street.
The one year deal Partnership struck by the rapper will add to his wide arrays of Ambassadorship deals with other reputable companies.
The Acting Managing Director of UBA, Mohamed Alhajie Samoura encapsulates that the Partnership will prioritize growth and Innovation.
Speaking during the ceremony, Drizilik expressed his enthusiasm, stating that he his thrilled to unite UBA and be part of this great initiative.
Drizilik’s ability to wax poetry on hip hop and Afrobeats with equal mastery has made many Sierra Leonean Music lovers dubbed him as the Sierra Leone’s king of new school music and for over three years and counting, nobody is challenging his status quo.
He has given a loud and befitting response, delivering the type of hit songs that were nationwide anthems, his power moves globally and relentless effort through singles and collaborations were yet enough to make him the big deal again.
A significant breakthrough in Drizilik’s story is when he left the shores of Sierra Leone for the development of his music career in Nigeria. The outcome were “Exodus” and “Problem” featuring Masterkraft, Markmuday and Jooel. These two monster-hit singles rocked the airwaves of Sierra Leone and Africa even up until late 2022.
However, Drizilik showed he can take the music industry by a storm when he released his sophomore album ‘Ashobi’, a Krio word with Yoruba origins that means to wear the same clothes in unity. The 14-track album featured Idris Elba, Ramoni, Team Salute, M.I.C, Mimi Wood, Mic Monsta, Fiokee and Skill8figure
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