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Lumley Beach, one of Freetown’s top tourist destinations, known for its scenic views and white sands, became the site of a new milestone.
On July 11th, 2025, 1xBet proudly opened its first-ever betting shop in Sierra Leone, marking a major step forward for the brand in West Africa. Situated in one of Freetown’s most vibrant areas – Lumbly-Aberdeen Beach, the shop introduces a new standard of sports entertainment and betting convenience for local fans and visitors alike.
Why It Matters: A Historic Milestone for 1xBet in Sierra Leone
The launch of 1xBet’s first physical location in Sierra Leone opens up new opportunities for local fans of sports betting. The modern bet shop at Lumley Beach provides a place for visitors to watch live matches in comfort, and connect with like-minded people. It’s expected that the shop will become a popular meeting point for football fans and sports lovers in general, especially given Sierra Leone’s passionate sports audience.
The shop’s opening day attracted a large number of guests eager to explore this new format of entertainment.
Local Culture Meets Global Brand
During the opening ceremony, Fatmata Mida Kargbo, General Manager of the National Tourist Board of Sierra Leone, congratulated 1xBet on the launch and praised the brand’s commitment to its corporate social responsibility. She encouraged 1xBet to support socially significant projects – particularly contributing to the preservation of the cleanliness of Lumley Beach, a key recreational zone in the city.
Such collaboration between business and community is expected to amplify the positive impact of this new entertainment venue on both the local economy and the region’s tourism appeal.
The grand opening also featured a ribbon cutting ceremony and a special appearance by local hip-hop artist Kracktwist Lamina, who energized the crowd with his performance and support. His presence highlighted how global brands can engage with and support Sierra Leone’s cultural voices.
With the opening of its first physical location in Sierra Leone, 1xBet reinforces its long-term commitment to the region. The brand plans to continue investing in localized infrastructure, community partnerships, and entertainment-based experiences that resonate with the local audience.
Join the Experience
Whether you’re a football fan, a casual bettor, or someone who enjoys a social atmosphere to watch live sports, the new 1xBet betting shop in Freetown is ready to welcome you.
Stay tuned to 1xBet official platforms for upcoming events, promotions, and more.
1xBet Sierra Leone — Bet smart. Play local. Follow 1xBet official social media, to see more from the brand!
https://www.instagram.com/1xbet_sierraleone/
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