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East End Lions Football Club has taken a bold commercial and motivational step ahead of their FA Cup final clash, officially unveiling their new jerseys for the 2026/27 season at a colourful ceremony held at Africell Headquarters in Freetown.
The launch, strategically timed just days before the highly anticipated showdown against rivals Mighty Blackpool, is seen as both a rallying point for supporters and a boost to the club’s visibility ahead of one of the biggest fixtures on the domestic football calendar.
Chairman Ambassador Anthony Navo Jr., addressing attendees at the event, announced that the jerseys will retail at Le600,000 for registered fan club members, while non-members will purchase them at Le1.2 million.
He emphasised that the initiative is not only about unveiling a new design but also about strengthening the bond between the club and its supporters, urging fans to turn out in large numbers and show unwavering support as the team pushes for FA Cup glory.
The ceremony drew a cross-section of stakeholders, including club officials and passionate supporters, who welcomed the new kit as a symbol of unity and renewed ambition, reaffirming their commitment to stand behind the “Killers” in their pursuit of silverware.
