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Miss Sierra Leone Limited has announced that Mariyam Lorba Konneh has been officially appointed to represent the Republic of Sierra Leone at the 73rd Edition of Miss World Festival, culminating in the Grand Final in Ho Chi Minh City, Vietnam, on 5 September 2026.
According to Miss Sierra Leone Limited, ‘’This year marks the 75th anniversary of the Miss World Franchise, a milestone underscoring the importance of every franchise nation’s participation. As the custodian of Sierra Leone’s Miss World franchise, Miss Sierra Leone Limited bears the responsibility of ensuring that our nation is represented at this historic global event.”
The decision follows a resolution of the Board of Miss Sierra Leone Limited after it became clear that the national Miss Sierra Leone competition could not be concluded in time to select and prepare a winner for this year’s international festival. In consultation with Miss World, the Board determined that Sierra Leone must not lose its place on the global stage. Representation is not only a matter of compliance with franchise obligations but also of national pride, visibility, and continuity. By appointing a delegate, Miss Sierra Leone Limited ensures that Sierra Leone’s voice, culture, and values remain part of the international Miss World dialogue.
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Accordingly, the Board unanimously appointed Mariyam Lorba Konneh, First Runner-Up of the 2025 Miss Sierra Leone Competition, as Sierra Leone’s official delegate. This decision safeguards Sierra Leone’s participation and guarantees that our nation continues its proud tradition of involvement in one of the world’s most celebrated platforms for beauty, culture, and humanitarian service.
“Mariyam distinguished herself throughout the 2025 competition with her intelligence, grace, leadership qualities, and unwavering commitment to community development. Her proven dedication to representing the aspirations of young Sierra Leonean women makes her an ideal ambassador for the nation.” Miss Sierra Leone Limited.
