Sierra Leone’s leading mobile money service providers, Orange Money Sierra Leone, in collaboration with Conex, launched the ‘Pay with Orange Money at Conex Station’ initiative on Friday, August 18th, 2023, at Conex Fueling Station in Brookfields, Freetown.
The event aimed to enhance staff knowledge about the new customer facility and brought together employees from all Conex branches in Freetown.
David Mansaray, CEO of Orange Money Sierra Leone, expressed excitement about partnering with Conex, emphasizing Orange Money’s goal of financial digitization.
He said rheir vision is for Sierra Leone to transition into a cash-light society, reserving physical cash for extreme situations only.
Mansaray recounted a personal experience of needing fuel without physical cash, which inspired the partnership with Conex to address such challenges.
He envisioned extending Conex’s sales hours beyond 9 pm, exclusively accepting Orange Money to minimize night-time cash handling risks.
Avrajit Kar, CEO of Conex, emphasized the partnership’s significance in digitizing Sierra Leone, highlighting the convenience and transparency of using Orange Money for payments at Conex.
Abibatu Baxter, Head of Marketing Partnership and Strategy for Orange Money, detailed how to use the product on both smartphones and local phones. Smartphone users would download the Orange Money App and scan the QR code, while local phone users could dial #144# and select option 4.
The event concluded with the official launch by the CEOs of Orange Money and Conex. A promotion was introduced, offering Orange Money customers a chance to win one hundred liters of fuel for purchases made at Conex stations until the end of August.