The Institute of Public Administration and Management (IPAM) has announced a free digital marketing masterclass for students in collaboration with Vickie Remoe.

According to the university:

“We are thrilled to announce an exciting opportunity for entrepreneurs, marketing professionals, and anyone eager to leverage the power of social media: a free digital marketing masterclass presented by the IPAM Centre of Excellence in Entrepreneurship and Innovation (CEEI)!”

Vickie Remoe, a renowned Sierra Leonean Digital Marketing Strategist and Communications Leader from VR&C Marketing, will lead the session. Her work focuses on empowering individuals and businesses to harness technology for growth, particularly emphasizing brands and social impact organizations.

The title of the masterclass is “The Business of Social Media.” This session aims to equip attendees with the knowledge and skills needed to elevate their brands and drive business success through social media.

Topics to be covered include:

Emerging Trends in Social Media Marketing

Ethics, Safety, and Sustainability in Digital Practices

Strategies for Branding and Brand Awareness

The 3Ps of Content & Social Media

Techniques for Converting Your Audience into Paying Customers (for individuals, brands, and institutions)

The session is scheduled for February 10, 2025, at IPAM, running for three hours from 9:00 AM to 12:00 PM. It will feature a presentation by Ms. Remoe and an interactive Q&A session, allowing participants to engage directly with her expertise.