Post a comment 
Sierra Leone Commercial Bank (SLCB) has signed Suad Baydoun, winner of Housemates Salone Season 4, as its newest brand ambassador under a one-year agreement finalised at a ceremony in Freetown.
The partnership positions Baydoun as the face of the bank’s marketing campaigns, customer engagement initiatives, and corporate events, as SLCB seeks to deepen public engagement and promote its core values of trust, excellence, and innovation.
Baydoun rose to national prominence after winning the Housemates Salone Season 4 finale on December 21, 2025, securing 54.04 percent of the public vote. Her victory earned her a cash prize of NLe 1,000,000 and an all-expenses-paid trip to Dubai, presented by First Lady Dr Fatima Maada Bio during a widely attended grand finale. Throughout the competition, themed “Clean Game,” she built a strong following for her composed demeanour, strategic decision-making, and consistency, qualities that resonated with viewers across the country. She also claimed the Miss Housemates Salone title during the show’s pageant segment, delivering a standout performance in the talent round.
Produced by Africa Young Voices (AYV) Media Empire and sponsored by Africell, Housemates Salone has evolved into a leading reality television platform in Sierra Leone, showcasing youth talent and promoting personal development and social influence.
SLCB’s decision to partner with Baydoun reflects a strategic alignment with a figure whose influence extends beyond entertainment into public engagement and advocacy. Since her win, she has positioned herself as a brand ambassador, activist, and public relations personality, making her a strong fit for the bank’s outreach and visibility objectives.
Speaking after the signing, Baydoun expressed appreciation for the opportunity, describing the partnership as a significant milestone in her career. She noted her enthusiasm to work with SLCB and contribute to its engagement efforts over the duration of the agreement. The collaboration marks a new phase in her public journey while reinforcing the bank’s approach to connecting with a broader and more youthful audience.
