Rebranding is a marketing strategy that involves changing a company’s identity to create a new brand image. For example, developing a new name, logo or symbol. Rebranding a country is the process of...
Fellow Sierra Leoneans. As we step into this brand new year, I bring you greetings with a heart full of hope, gratitude and determination. The dawn of a New Year is an opportunity to reflect, reimagine...
Mohamed C. Bah, the 2023 presidential candidate for the National Democratic Alliance (NDA), has issued a thought-provoking New Year’s message, emphasizing key areas of reform for Sierra Leone’s development. In...
Sierra Leone's Ambassador Extraordinary and Plenipotentiary to Türkiye, Francess Virginia Anderson, PhD, officially assumed her diplomatic role by presenting her Letter of Credence to Turkish President...
President Julius Maada Bio has conveyed a message of unity, resilience, and gratitude, reflecting on the challenges and achievements of 2024 while calling on Sierra Leoneans to embrace the true spirit...
Anxiety and frustration are mounting among Sierra Leone government workers as many have yet to receive their December salaries. Teachers, particularly, are expressing deep concern, with some openly expressing...
Vice President Dr. Mohamed Juldeh Jalloh returned to Sierra Leone to a rousing reception from Fullah community leaders and stakeholders after a diplomatic tour of African nations. His return yesterday,...
His Excellency President Julius Maada Bio on Friday administered the oath of office to several newly appointed officials at State House, following their unanimous approval by Parliament. The appointees...
The Government of Sierra Leone, through a public notice, has announced the official declaration of public holidays in celebration of Christmas, Boxing Day, and New Year’s Day. According to the announcement,...
The Sierra Leone delegation to the Islamic Military Counter Terrorism Coalition (IMCTC) on Monday, December 23, 2024, paid a courtesy visit to the new Ambassador of Sierra Leone to Saudi Arabia, His Excellency...
