Digital PR & Marketing Communications Executive
Position Summary
Sierraloaded is looking to hire a Digital PR & Marketing Communications Executive. The purpose of this role is to deliver public relations and marketing activities to build our clients’ reputation and brand, manage and optimize lead generation, and implement media plans across various channels.
About Sierraloaded
Sierraloaded is an online media company based in Freetown, Sierra Leone. It primarily focuses on delivering news, music, videos, and entertainment content related to Sierra Leone and the broader African continent.
Sierraloaded is known for promoting Sierra Leonean artists and providing updates on local and international events. It aims to be a hub for Sierra Leonean culture and entertainment, reaching a diverse audience both within the country and abroad. We are the platform leading in reach – with over 3 million users on our platforms to date.
In addition, we produce content and creative digital PR and marketing solutions for top brands. We’re empowering brands with our expansive media reach and 360-degree in-house marketing solutions.
This position will be based in our Freetown office, reporting to the Head of Content.
Duties and Responsibilities
- – Develop and implement comprehensive Public Relations and marketing communications strategies aligned with business objectives and local market dynamics.
- – Lead the planning and execution of integrated marketing campaigns across multiple channels, including traditional media, digital platforms, social media, and events.
- – Collaborate with cross-functional teams, including product management, sales, and creative services, to develop compelling marketing collateral and messaging that resonate with the target audience.
- – Manage advertising campaigns, including media planning, creative development, and performance tracking, to maximize reach and effectiveness.
- – Cultivate relationships with media outlets, influencers, and key stakeholders to secure press coverage and PR opportunities that elevate brand visibility and credibility.
- – Oversee the development of digital marketing assets and content, including website copy, blog posts, social media posts, and email newsletters, to engage and educate consumers.
- – Monitor and analyze marketing communications performance metrics, including brand awareness, website traffic, social media engagement, and PR impressions, and leverage insights to optimize strategies and tactics.
- – Stay abreast of industry trends, emerging technologies, and best practices in marketing communications to continually innovate and enhance our approach.
Desired Skills & Experience
- – Cognate experience in public relations and marketing communications.
- – Proven track record of developing and executing successful public relations and marketing communications campaigns and initiatives.
- – Excellent communication, negotiation, and relationship-building skills.
- – Creative thinker with a strategic mindset and a passion for storytelling.
- – Analytical mindset with the ability to interpret data and insights to drive marketing decisions.
- – Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
- – Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Joining the Sierraloaded Team
Sierraloaded is made up of young and passionate individuals who go above and beyond to inform and engage our audience with quality content – also delighting our clients and partners with their creative ability to engage these audiences.
From the moment you join us, you will be empowered to run projects, solve problems and develop solutions that can impact our audience of millions and our clients and partners.
How To Apply
If you would like to apply, please submit your application using this form. You will receive an email within 24 hours confirming that your application has been received.
