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Sierra Leonean reality TV personality Charm Solomon, popularly known as Yabom, has secured a major endorsement deal with Zarlux, marking a major milestone in his rising career.
As part of the partnership, Yabom was presented with a brand new BMW X5, a move industry insiders say reflects his growing influence in the country’s entertainment space. The deal is said to involve a collaboration between Zarlux and the Global Food Action Group.
Entertainment stakeholders have described the endorsement as a major boost for the reality TV star, noting that such high-profile partnerships remain rare for emerging talents in Sierra Leone’s entertainment industry.
Reacting to the development, Lolo Simeon, ex-winner of the House of Stars Reality TV show, publicly congratulated Yabom and welcomed him to the Zarlux brand.
“I am pleased to welcome Charm Yabom to our luxury family Zarlux Inc,” Simeon wrote in a Facebook post. “I wish you an excellent year with us.”
Yabom rose to prominence following his appearance on the Housemates Salone Season IV reality show, where his charisma and strong fan base quickly set him apart. Since then, he has steadily built his brand, transitioning from a reality TV contestant to one of the most talked-about young personalities in Sierra Leone’s entertainment scene, culminating in hisblatest endorsement and symbolic rise to fame.
