Orange Sierra Leone Brings Football Fans Together for Unforgettable B2C World Football Tournament Final Viewing

Orange Sierra Leone once again demonstrated its commitment to strengthening customer relationships beyond telecommunications by hosting a spectacular B2C World Football Tournament Final Viewing at Radisson Blu in Freetown, on the 19th July 2026.

The event attracted hundreds of football enthusiasts who gathered to watch one of the biggest matches in world football in an atmosphere filled with excitement, entertainment, and community spirit.

The beachfront venue was transformed into a vibrant football arena, featuring a giant high-definition screen, premium sound system, live music, interactive games, giveaways, and engaging activities that kept supporters entertained throughout the evening.

From the moment fans arrived proudly dressed in their favorite national team and club jerseys, it became evidence that Orange Sierra Leone had created far more than a football viewing event. The gathering provided a unique opportunity for customers, football lovers, families, and friends to celebrate the beautiful game while strengthening the sense of unity and togetherness that sport inspires.

Speaking during the event, Aïcha Touré, Chief Executive Officer of Orange Sierra Leone, reaffirmed the company’s commitment to delivering memorable experiences that extend beyond its core telecommunications services.

At Orange Sierra Leone, we believe in creating meaningful connections, not only through our network but also through experiences that bring people together. Football has a unique way of uniting people from different backgrounds, and this viewing event is our way of appreciating our loyal customers while giving them an exciting platform to celebrate the sport they love,” she said.

She further emphasized that customers remain at the heart of Orange Sierra Leone’s operations.
Our customers are at the heart of everything we do. Their continued trust and loyalty inspire us to organize events like these, where they can enjoy world-class entertainment in a safe and exciting environment,” she added.

Throughout the evening, supporters remained captivated by every moment of the highly anticipated final, cheering passionately as the match unfolded on the giant screen. Interactive games, music performances, and prize giveaways added to the festive atmosphere, turning the event into a memorable celebration that extended well beyond the football match itself.

One beneficiary and Orange customer, Mohamed Kamara, expressed appreciation to the company for organizing what he described as one of the best football viewing experiences he had ever attended.

“I have attended football viewing events before, but this one was truly exceptional. Everything was well organized—from the giant screen and sound system to the entertainment and hospitality. Orange has shown that it truly values its customers. We felt like one family tonight, and I hope they continue organizing programmes like this,” he said.

Another attendee, Aminata Sesay, praised the initiative, noting that it enabled football lovers to enjoy the tournament final together without the financial burden of subscribing to premium television services.

“This was a wonderful experience. Watching the final with hundreds of passionate football fans created an incredible atmosphere. Orange deserves commendation for bringing people together through sports and entertainment,” she said.

Although her favourite team, Argentina, did not emerge victorious, she explained that the lively atmosphere and sense of togetherness created by Orange Sierra Leone helped ease the disappointment, making the experience enjoyable regardless of the result.

Many participants described the gathering as one of the most exciting public football viewing events held in Freetown this year. They commended Orange Sierra Leone for successfully combining sports, entertainment, customer engagement, music, and hospitality into a single unforgettable experience.

The event also reflected Orange Sierra Leone’s broader commitment to corporate social responsibility. Beyond delivering quality telecommunications services, the company continues to invest in initiatives that promote youth empowerment, sports development, education, digital inclusion, environmental sustainability, and community engagement. These initiatives have strengthened Orange’s relationship with its customers while contributing to national development and social cohesion.

As the celebrations drew to a close, guests departed Radisson Blu with smiles, lasting memories, and a renewed appreciation for a company that continues to connect people not only through technology but also through meaningful shared experiences.

The success of the Orange Sierra Leone B2C World Football Tournament Final Viewing further reinforced the company’s reputation as a customer-focused brand committed to innovation, community engagement, and creating memorable experiences that enrich the lives of Sierra Leoneans while celebrating the unifying power of football.