QCell mobile telecommunications network has launched a new 035 mobile number series at its headquarters in Freetown, introducing an initiative aimed at expanding customer choice and meeting the growing demand for telecommunications services across Sierra Leone.

The move comes as the company seeks to strengthen digital inclusion and enhance access to mobile connectivity in an increasingly technology-driven economy.

The launch includes a six-month promotional package for customers who activate the new 035 SIM cards, offering 10 minutes of voice calls, 300MB of data, and 100 SMS, designed to encourage adoption and improve user engagement with QCell’s network.

Speaking at the event, QCell Chief Executive Officer Karthik Jayamani said the new number series reflects the company’s commitment to innovation, adding that it allows customers to select numbers that align with their personal identity. Head of QMoney, Gabriel Mendy, highlighted the broader significance of the initiative, noting that it strengthens the integration between telecommunications services and mobile financial solutions, thereby supporting financial inclusion.

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Head of Marketing Edward Nelson demonstrated the process of acquiring the new numbers, explaining that customers are required to present a valid national identification card for registration, in line with regulatory standards. Addressing concerns around security, Mendy emphasised that QMoney operates under strict Know Your Customer protocols and maintains a strong record of safeguarding users.

As the only African-owned telecommunications company in Sierra Leone, QCell has continued to expand its footprint in the country’s digital sector, including recent investments such as the rollout of 5G services in Freetown.

The introduction of the 035 series forms part of its broader strategy to scale operations and respond to increasing demand for reliable and accessible telecom services nationwide.