Sierra Leonean music maestro, Benjamin Menelik George, better known as Drizilik, is gracing the London Fashion Week in the UK, representing the Labrum clothing line.

Earlier in the year, a collaboration between Drizilik and Labrum took form, with both recognizing the synergy between the artist’s style and the brand’s design philosophy.

London’s ongoing fashion event, spanning from September 15th to 19th, 2023, is a dazzling display of over 250 designers, captivating a global audience, including prominent media and retailers.

The Sierra Leonean-owned, London-based brand, Labrum, is presenting a heartfelt reflection of Black culture at the event. Furthermore, they’ve integrated Drizilik into their standout collection.


Sharing his experience on social platforms, Drizilik posted, “When growth is rapid, itโ€™s hard to cut your coat according to your size.” He further shared pictures with British-Nigerian actor, Martins Imhangbe; Chelsea defender, Trevor Chalobah and British rapper, Big Zuu.