Towards local entrepreneurship, an international Sierra Leonean businessman Albert Kobba has launched a new fragrance, St. Alice Luxury Perfume, proudly featuring the Sierra Leone flag.

The perfume, which is produced locally in Freetown at 109 Circular Road near Model Junction, is set to make waves both within and beyond the country’s borders.

In an exclusive interview aired on national media, Albert expressed his passion for youth empowerment and national development. “I am encouraging every business and development-minded youth to never relent. Apply your business initiatives, and it will not only help you grow but also contribute to the development of the nation,” he urged. His words highlight the importance of entrepreneurship in Sierra Leone’s future, particularly for the youth.

St. Alice Luxury Perfume is not just available locally; it has also made its way to international markets. “I am happy to produce a perfume that is not only sold locally in Sierra Leone but is also used outside the country,” he said. This global reach is helping to promote Sierra Leone’s image abroad, with the fragrance already gaining positive attention for its quality and affordability.

The businessman added that the perfume is being sold at a reasonable price, making it accessible to a broad audience while maintaining its luxurious appeal. He sees this as a stepping stone for Sierra Leone’s local industries, proving that homegrown products can compete on the global stage.

St. Alice Luxury Perfume is already positioning itself as a symbol of pride for the nation, showcasing the talent and potential of Sierra Leonean entrepreneurs.