Neeks Fashion CEO, Ishmael Brima Koroma, made history as the first Sierra Leonean and first black to be a judge at the Miss Africa Malaysia 2023 Grand Finale. The event took place on November 25, 2023, at the Eastin Hotel Kuala Lumpur, PJ.

The Nigerian embassy, the embassy of Tanzania, the embassy of Zimbabwe, and other beauty queens in the field of fashion were also in attendance.

Neeks Fashion, known for its range of men’s, women’s, and unisex clothing items, was listed among the sponsors of the grand finale

Ishmael Brima Koroma, was also featured on the Mrs Earth 2023 Malaysia Magazine on the 02/07/23, making him the first Sierra Leonean and African to be featured on that international magazine.

Speaking to Sallu Kamuskay, during a zoom interview,
Ishmael Brima Koroma acknowledged his excitement “Being the first Sierra Leonean and African to be a judge at the Miss Africa Malaysia 2023 was a significant accomplishment and a source of pride for me, Sierra Leone and Africa. It carries a great deal of responsibility and provide an opportunity to make a positive impact in Africa as a whole. Such a milestone could also serve as an inspiration for others, demonstrating that barriers can be broken” he stated.

This groundbreaking achievement marks a significant milestone for both Ishmael Brima Koroma and Neeks Fashion. As the first Sierra Leonean and first black judge in the history of the Miss Africa Malaysia pageant, Ishmael Brima Koroma has shattered barriers and opened doors for other Africans in the fashion and beauty industry.

The Miss Africa Malaysia pageant has been a platform for celebrating African beauty, talent, and culture since its inception in 2017. By having a diverse panel of judges, the event aims to promote inclusivity and showcase the rich diversity of the African continent.

Ishmael Brima Koroma’s presence as a judge not only adds credibility to the event but also highlights the growing recognition of African talent and expertise in the global fashion scene. His extensive experience in the fashion industry, coupled with his passion for empowering African designers and models, makes him an ideal choice for this esteemed role.