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The President of the Sierra Leone Football Association (SLFA), Babadi Kamara, on Thursday, 6th November 2025, met with the Chief Executive Officer of Orange Sierra Leone, Mr. Sekou Amadou Bah, and the company’s Marketing Director at Orange headquarters, Hill Station, Freetown.
As part of his continued efforts to secure corporate sponsorship and strengthen partnerships for the growth and development of football in Sierra Leone, the high-level meeting focused on exploring potential areas of collaboration between the SLFA and Orange to promote and support the game nationwide.
During the engagement, Orange CEO Sekou Amadou Bah reaffirmed the company’s passion for football, noting that “Football is in the DNA of Orange.” He explained that wherever Orange operates globally, the company has consistently invested in the sport.
Mr. Bah added that although no formal structure previously existed to facilitate football support in Sierra Leone, Orange is now ready and willing to re-engage and contribute meaningfully to the game’s advancement.
SLFA President Babadi Kamara outlined his comprehensive strategic plan for football development, covering both domestic and international competitions. He emphasized his administration’s commitment to building sustainable partnerships that drive progress across all levels of the sport.
The meeting concluded on a positive note, with both parties expressing optimism about forging a mutually beneficial partnership to advance football development in Sierra Leone.
