Digital satellite Television (DSTV) Sierra Leone on Saturday 18 March 2023 informed Sierra Leoneans that from April 19, 2023, There will be a 50% reduction in prices for its bouquets.

The price reduction by DStv Sierra Leone is reportedly expected to bring relief to Sierra Leoneans and provide them with more access to quality entertainment.

Meanwhile, the announcement was made by the Chief Executive Officer (CEO) of Transnational DStv Sierra Leone, Natalia Abboud; at a press conference held at the Country Lodge hotel in Freetown on Saturday 18 March 2023.

The price decrease is in response to the cry of Sierra Leoneans who have been calling for a deduction in DStv prices across Sierra Leone.

According to Abboud, the reduction is also part of DStv’s commitment to providing quality entertainment at a reasonable price to Sierra Leoneans.

Also, the reduction in prices came at a time when piracy is a major challenge facing the entertainment industry in Sierra Leone. The Chairman of DStv Sierra Leone, Adonis Abboud, noted that piracy is destroying the business and called on customers to fight against piracy by subscribing to DStv Sierra Leone through Transnational SL Ltd; the legally recognized sole authorized representative of MultiChoice DStv in Sierra Leone.

The deduction in costs is expected to make DStv more affordable to the public and provide them with more access to their favorite content.

The reduced prices and adjustments are as follows: Premium, which was USD 82.00, will now be sold at USD 52.17; Compact Plus, which was sold at USD 53.00, will now be sold at USD 30.43; Compact, which was sold at USD 25.00, will now be sold at USD 19.13; Family, which was sold at USD 19.00, will now be sold at USD 11.30; and Access, which was sold at USD 12.00, will now be sold at USD 6.09.

The Chairman of DStv Sierra Leone highlighted the importance of using DStv Sierra Leone through Transnational SL Ltd; and renouncing the use of Nigeria decoders, which he said is causing a huge revenue loss to the government.

He called on the government to take action to protect indigenous businesses and ensure the growth of the entertainment industry in Sierra Leone.

According to the Director of Regulatory Administration at the National Telecommunications Commission of Sierra Leone (NaTCA), Smart IB Kokofele, piracy is a huge challenge and efforts are ongoing to stop it and protect local businesses across Sierra Leone.