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The leadership of the Sierra Leone DJs Union has held a strategic meeting with the management of Eminence Africa to strengthen collaboration ahead of the 2026 National Music Awards, slated for March 27, 2026, at the Bintumani Conference Centre in Freetown.
The engagement focused on planning and coordination efforts to ensure the successful delivery of what both parties described as a landmark event for Sierra Leone’s music industry. Key issues discussed included event organization, artist nomination processes, award categories, and measures to safeguard the credibility and integrity of the awards.
During the meeting, the Sierra Leone DJs Union underscored the importance of using the platform to promote and celebrate local talent, while also fostering unity and professionalism within the creative sector. Union leaders emphasized the need for a transparent and inclusive process that reflects the diversity and vibrancy of Sierra Leonean music.
Representatives of Eminence Africa reaffirmed their commitment to organizing a world-class awards ceremony, drawing on their experience in managing high-profile entertainment events across the continent. They also outlined plans for strategic partnerships, sponsorship opportunities, and targeted marketing campaigns aimed at boosting visibility and maximizing the impact of the awards.
Both sides agreed on the importance of collaboration between industry stakeholders to elevate standards within the music sector and provide meaningful recognition to artists, producers, DJs, and other creatives contributing to the growth of the industry.
The meeting concluded with a shared commitment to continued engagement, with further discussions planned to finalize logistical details and ensure seamless coordination in the lead-up to the event.
Organizers expressed optimism that the partnership between the Sierra Leone DJs Union and Eminence Africa will result in a memorable and impactful 2026 National Music Awards, celebrating excellence, creativity, and the rich musical heritage of Sierra Leone.
