Africell Sierra Leone has officially signed more than 10 musicians from the East End of Freetown to its My Tunes (CRBT) service, marking a significant initiative to promote local talent.

The project is led by Atical Foyoh, a prominent artist and the current President of the East End Artist Union.

This collaboration aims to elevate Sierra Leonean music and provide homegrown artists with increased exposure and opportunities in the industry.

The partnership is set to enhance the visibility of these musicians and contribute to the growth of the local music scene.