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Martin Luther King Jr. once opined that “Change does not roll on the wheels of inevitability, but comes through continuous struggle”. This quote is in line with Orange’s vision in terms of challenging norms, as well as their determination and courage to persist in making a difference in the Telecommunications industry, big or small for mobile users in Sierra Leone
Orange recently unveiled the Orange Money App For All on the 9th of September 2022, to deepen financial inclusion in the country.
The Orange Money App For All is an innovative digital initiative in the company’s quest to achieve its financial inclusion drive for all Sierra Leoneans. The Orange Money App For All simply means that if you are in Sierra Leone and you are using a Sierra Leonean Simcard, irrespective of the mobile company
you can enjoy Orange Money Services.
In his official launching of the Orange Money App for All, CEO of Orange, Sekou Amadou Bah, stated that “We believe in innovation, we believe also on inclusion and I want to declare the App available for all Sierra Leoneans and welcome on board. Whatever sim card you have, If you are in Sierra Leone you are welcome in the Orange Money landscape. We are here to bring innovation to the highest level. We are committed to giving you the best digital service in Sierra Leone.”
Abibatu Baxter, Head of Marketing, strategy and partnership described the New App as a form of Naturalisation process that facilitates non-orange subscribers from other mobile networks to enjoy Orange Money Services. She added that the rationale behind the launching of the new App is to answer the cry of Sierra Leoneans.
In her demonstration of how the Orange Money For All App Works, she enlightened the audience that the new App can be downloaded from the Google play store or the QR Code can be scanned with iPhone or Androids.
However, Global technology statistics have closely linked financial inclusion to sustainable development and economic growth in developing countries. As mobile money transactions are transforming the economies of African countries, Sierra Leone is not an exception. The new Orange Money for All App also has the potential to help entrepreneurs take their businesses to the next level.
In brief, with the launch of the New mobile money App for all, the technology will help thousands of previously excluded mobile subscribers in Sierra Leone to access financial services. This can be best described as the mobile revolution that will completely change the lives of Sierra Leoneans.
The Explosion of the Orange Money App for All will help drive entrepreneurship and efficiency for small businesses. It will allow even micro businesses without banking accounts -to take advantage of the benefit of mobile payments.
In Sierra Leone, cash still dominates transactions between many small businesses and their customers. However, cash has many drawbacks for businesses, among that it is expensive to manage, exposing them to the danger of theft. With the Orange money App for All, mobile payments are much easier to track in a financial system, while remote payments are also possible to even non-orange money subscribers. Thanks to orange which is making mobile money moving beyond the person-person arena into the business-to-business and business-to-consumer spaces.
New Orange Mobile Money App for All is a game-changer in the financial industry market because it makes transactions simple, safe and convenient.
