The Sierra Leone government, led by Chief Minister Dr. David Moinina Sengeh and the Ministry of Communication, Technology and Innovation (MoCTI), is actively pursuing initiatives to enable monetization on social media platforms, particularly TikTok, for its citizens.

Spearheaded by the Office of the Chief Minister, this effort aims to provide content creators within the country with the opportunity to earn income from their shared content. Chief Minister Sengeh emphasized the government’s commitment to public involvement in this process, stating, “When I say, WeWillDeliver, it’s more than a mentality. It’s a framework for action. It means public engagement and public participation. We all have a role to play. Our roles as leaders and citizens require constant action.”

Dr. Sengeh highlighted the disparity in social media monetization across Africa, noting that fewer than ten African nations currently benefit from such programs. He described this as an injustice to Sierra Leone and other African countries.

Despite its relatively small economy and population, Sierra Leone is positioning itself to become a continental leader in this area. To facilitate this goal, the government has launched several supporting initiatives.

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The Sierra Leone National Cybersecurity Coordination Center at MoCTI recently conducted a training session focused on educating participants on how to report objectionable content on TikTok. Additionally, plans are nearing completion for a series of regional workshops aimed at content producers. These workshops will focus on developing monetizable content, maximizing platform usage, and building a strong online presence.

Chief Minister Sengeh is reportedly maintaining close communication with the CEO of TikTok, while Minister of Communication, Technology and Innovation, Salima Bah, and MoCTI are actively engaging with the platform’s technical teams. These collaborations are considered crucial in making Sierra Leone a priority for social media monetization programs.