Zala Petroleum Company has reduced the pump price of fuel to Le 26,500 per litre, effective today, Friday 31 January 2026, in a move the company says is intended to ease economic pressure on the public.

The Managing Director of Zala Fuel Company said the decision to cut prices was taken to support the economy and help cushion the rising cost of living.

The company notably considered the impact of fuel prices on transport costs and the general welfare of citizens before implementing the reduction.

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The price cut comes at a time of heightened tension in the fuel sector following the government’s announcement of an immediate nationwide increase in fuel pump prices to Nle 28.50 per litre.

The government decision triggered strong reactions from civil society groups and transport stakeholders, who argue that the increase places further burden on an already struggling population.

Shortly before Zala’s price reduction, Civil Society Activist Edmond Abu of the Native Consortium issued a stern warning to fuel dealers, urging them not to comply with what he described as pressure to sell at the ceiling price.

In his statement, Abu said, “I am calling on Zala, Aminata, JMan, Jagaban-Blama Station not to follow any threat pose by NP LeoneCo & Malador to sell at the ceiling, As for the Govt-PRA they have lost touch with the suffering reality of the people.”

Abu also criticized the role of government institutions in the ongoing situation, particularly over transport fare adjustments. He warned metropolitan authorities, stating, “Metro your 24 Hours will soon expire you will pay for your illegality for issuing a transport fare for yourself when it is not your role without waiting for the Ministry of Transport or SLPTA.”

The Native Consortium has since renewed its call for fuel prices to be reduced, maintaining that the government-approved ceiling does not reflect the current economic hardship faced by citizens.

Zala’s decision to sell fuel below the newly announced national price has drawn public attention, with many consumers welcoming the reduction as a relief measure.

As of Friday, there has been no official response from the Petroleum Regulatory Agency or other government authorities regarding Zala’s price cut.

The situation continues to develop as fuel marketers, civil society groups and government agencies remain locked in debate over fuel pricing and its impact on the cost of living nationwide.