Orange Sierra Leone has officially discontinued its popular Kolat unlimited data bundle, citing sustainability challenges, network congestion, and the need to maintain quality service for the majority of its customers.

Launched in May 2024, the Kolat bundle rapidly gained popularity among internet users, driving data traffic on the Orange network by more than 80% within months. However, despite its success, the company stated that the offer became economically unsustainable.

Orange Sierra Leone explained that the surge in data usage significantly increased the cost of purchasing internet bandwidth from its providers. While traffic volume soared, revenue growth lagged behind rising at a rate five times lower.

According to the company, the Le60 unlimited bundle benefited less than 3% of its total subscriber base, with some individuals reportedly consuming up to one terabyte of data per month through multiple subscriptions. This level of consumption, Orange said, strained the network and reduced service quality for the majority of users.

The decision to end the Kolat offer, though unpopular among heavy data consumers, reflects the broader challenge of balancing affordability, accessibility, and infrastructure sustainability in the telecommunications sector.

Orange emphasized that sustaining the unlimited bundle had a serious effect on network performance. Excessive data usage by a small segment of users caused congestion, particularly in high-demand areas, leading to slower speeds and service disruptions for regular customers.

Despite substantial investments in upgrades and capacity expansion, the continued strain from unlimited usage threatened to degrade overall service quality and limit the company’s ability to maintain a stable, high-performing network

While the Le60 Kolat offer has been withdrawn, Orange has clarified that there have been no increases in the prices of its other data bundles. Affordable options such as the Le15 daily bundle for 1 Mbps, Le40 three-day bundle for 2 Mbps, and Le100 weekly bundle remain unchanged and available to all customers.

A recent regional study covering 36 African countries shows that data prices in Sierra Leone remain the lowest on the continentaveraging about $0.10 (Le2.4) per megabyte, compared to between $1 and $5

Orange Sierra Leone noted that it ensured transparency in communicating the withdrawal of the Kolat offer. Public notices were issued two weeks before the discontinuation through SMS, social media, radio, and television, giving customers time to understand the change and explore alternative bundles.

Before removing the Kolat bundle, Orange says it fully complied with Sierra Leone’s telecommunications regulations

To meet the surge in data demand, Orange invested heavily in upgrading its network. Over 2,800 cells were upgraded to 4G, international bandwidth increased from 27 Gbps to 41.5 Gbps, and 46 new densification sites were deployed in major cities including Freetown, Bo, Kenema, and Makeni.

However, the company noted that maintaining such large-scale investment to support a small group of heavy users was not sustainable in the long term.

Orange Sierra Leone reaffirmed its commitment to providing affordable, high-quality internet services while promoting digital inclusion nationwide.

“We will continue to invest in our network, improve access, and deliver sustainable solutions that benefit all our customers,” the company said in a statement.

The company maintained that the decision to discontinue the Kolat bundle was necessary to protect network integrity and ensure fair, consistent service for all subscribers.