Meet one of Sierra Leone’s visionary, champion, and leader, Madam Naasu Fofanah.
 
As a distinguished expert in gender and global public policy, writer, businesswoman, psychologist, and champion of women’s and girls’ rights, Madam Naasu Genevieve Fofanah has devoted her life to fighting for women’s empowerment and making a lasting impact in different fields.
 
Madam Nansu had a vision of empowering women through financial inclusion. And she has gone all and beyond to prove that her vision isn’t just a mere dream. As the founder and CEO of Susue Consultancy/Susue Women’s Finance, Madam Naasu enabled collaborations with the Sierra Leone Commercial Bank and the Women’s Bank Initiative to offer affordable loans to women business owners, especially amid the COVID-19 crisis. She also showed her enterprising nature by growing Susue into a food brand, making products like Chilli coconut oils and Wanjama Pemahun.
 
Despite the pandemic, she pursued her dream of setting up a Women’s Bank. She rallied the Market Women Sierra Leone to support her in this worthy cause. She co-led the Bank of Sierra Leone Financial Literacy Working Group and pushed for legal changes to advance gender equality and women’s empowerment. She accomplished amazing outcomes in three years, impacting thousands of women and changing their lives.
 
Madam Naasu’s impact extends beyond her professional pursuits. She is a compelling writer whose book, “Live it to Naasu: How to Take Charge and go for What You Want,” enthralls readers with her life adventures and unwavering grit. She has garnered numerous honors for her work, both domestically and internationally. Madam Naasu is acclaimed as an award-winning women’s and girls’ rights activist and was conferred with the 50 Most Influential Sierra Leonean Women Award in 2020. Additionally, her selection as a Yale World Fellow in the 2023 cohort attests to her global recognition.
 
Madam Naasu Genevieve Fofanah is a remarkable champion for women’s and girls’ advancement. She constantly advocates and initiates groundbreaking programs to enable women to achieve empowerment and gender equality. Her unwavering devotion to these causes motivates everyone, and her impact on society will certainly leave a lasting impression.