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The Sierra Leone Association of Communications and Public Relations Professionals (SLACPRP) has intensified efforts to strengthen and professionalize the country’s communications and public relations industry through an expanded nationwide membership drive.
The initiative follows the Association’s successful virtual soft launch on 8 November 2025, held under the theme “Advancing Excellence in Public Relations and Communications: Harnessing the New Media and AI.” The event marked the formal introduction of Sierra Leone’s first dedicated professional body for communications and public relations practitioners.
Building on the momentum from the launch, SLACPRP officially opened its first nationwide membership drive on 11 November 2025, inviting professionals in media, marketing communications, public relations, advertising, strategic communications, and corporate affairs to join the growing network.
Due to what the Association described as overwhelming interest from practitioners who missed the initial registration phases, a second membership application window was announced on 19 May 2026 and concluded on 19 June 2026.
The renewed drive, according to the Association, reflects a growing demand for unity, professional standards, and a stronger collective identity within Sierra Leone’s communications landscape.
Speaking on the significance of the initiative, Interim President Sallieu Sesay described the formation of the Association as a major turning point for the industry.
“This is a defining moment for our industry. Until now, our communications and public relations professionals have stood apart—talented and passionate, yet without a shared platform to grow, learn, and lead together. SLACPRP is about giving our profession a unified voice, creating a space for continuous learning, and connecting practitioners to global opportunities,” he said.
Under Sesay’s interim leadership, the Association is positioning itself as both a professional home and a strategic force, recognizing the growing importance of communication in shaping trust, influence, and national narratives.
SLACPRP said its mission is centered on fostering professional networking, peer exchange, skills development, ethical standards, and knowledge sharing, while promoting thought leadership across the sector.
The Association also plans to collaborate with government institutions, private sector players, academic institutions, civil society organizations, and international partners to enhance the visibility, credibility, and impact of communications professionals in Sierra Leone.
Interim Vice Chairperson Harriet Mason emphasized the importance of inclusivity and collective growth within the profession.
“We want every communications professional to feel seen, supported, and connected. Our collective strength will shape how Sierra Leone tells its stories, at home and to the world,” she stated.
Membership in SLACPRP remains open to both individuals and institutions involved in communications-related work. The Association says joining the network offers an opportunity to be part of a movement dedicated to collaboration, excellence, and the advancement of professional standards in Sierra Leone.
Further information about membership registration and activities can be found on SLACPRP’s official website and its official social media platforms.
