The Independent Media Commission (IMC) in Sierra Leone has published its observation report on the media coverage and reporting of the June 24th, 2023 multitier elections.

The report highlights the efforts made by media institutions and practitioners to promote fair and equitable coverage of political parties’ activities throughout the electioneering process.

The IMC activated its media monitoring mechanisms and established a media situation room to ensure credible media coverage during the elections.

Key Observations:

Media Coverage and Reporting of Political Parties Activities:

The media landscape in Sierra Leone witnessed significant improvements in the coverage and reporting of political parties’ activities during the pre-election preparation, Election Day, and post-election period. Media institutions provided platforms for political parties and candidates to communicate their messages to the public. While some media outlets deviated from the guidelines by using provocative language and personal attacks, most adhered to the IMC Elections Coverage and Reporting Regulations 2022.

Media Coverage and Reporting of Political Manifestoes:

Media institutions extensively reported on the launch of political parties’ manifestos. The Sierra Leone Broadcasting Cooperation (SLBC) ensured equal access to all parties, dispelling concerns of biased coverage favoring the incumbent. Discussions focused on the manifestos rather than unrelated matters.

Media Coverage and Reporting of Political Advertising:

Political advertising on print and electronic media was fair and equitable, providing equal opportunities for all political parties. However, the Proportional Representation system limited political advertising in rural areas. Candidates relied more on the popularity of their parties rather than individual campaign manifestos.

Coverage and Reporting of Election Campaign:
Media coverage of political parties’ campaign activities was comprehensive, with a focus on the two main political parties. Television stations such as SLBC, Africa Young Voices, and SLIK provided extensive coverage, while radio stations across the country ensured adequate coverage. Newspapers exhibited partisan tendencies, but overall coverage adhered to the IMC guidelines.

Media Coverage and Reporting of the Incumbent:

Media coverage of the incumbent president was impartial and followed the same guidelines applied to opposition parties and candidates. The media did not grant special privileges to the incumbent, and opposition parties were given airtime on rural community radios. However, candidates’ reliance on party popularity affected media income from advertising and airtime sales.

Coverage and Reporting on Nomination Day:
Media houses played a pivotal role in covering and reporting the nomination process, providing equal space and time to all political parties and candidates, regardless of their affiliations.

Coverage and Reporting of Political Opinion Polls:

No media institution exclusively conducted opinion polls during the elections. The IMC addressed an attempt by one newspaper to publish a projection of election results, ensuring the poll’s validity was verified.

Conclusion:

The Independent Media Commission’s observation report commends the media’s efforts in adhering to the IMC guidelines during the June 24th, 2023 multitier elections in Sierra Leone. The report highlights improvements in media coverage of political parties’ activities, manifestos, advertising, campaign events, and nomination day. The media’s impartiality in reporting on the incumbent and its dedication to promoting fair access for all parties contributed to credible media coverage of the electoral process.

The report also emphasizes the need for continued adherence to guidelines to enhance media professionalism and uphold democratic principles in future elections.