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Commissioner of the Anti-Corruption Commission (ACC), Francis Ben Kaifala Esq., delivered a compelling keynote address titled “The Role of Strategic Communication in Combating Corruption” at the annual Dinner and Awards night hosted by the Association of Mass Communicators of the University of Makeni (UniMak).
The event took place on May 31, 2025, at the university’s Fatima Campus Auditorium.
In his address, Commissioner Kaifala emphasized that fighting corruption involves not only enforcement and accountability but also the importance of telling a positive national story. He encouraged mass communicators and young professionals to project an inspiring narrative of Sierra Leone, focusing on resilience, reform, and progress.
“That is what the world will buy,” he stated.
Kaifala highlighted strategic communication as a vital tool for shaping public perception, mobilizing citizens, and linking the people’s struggles to the national fight against corruption.
The event concluded with the presentation of an honorary award to Commissioner Kaifala, recognizing his impactful keynote address and the inspiration it provided to communications students.
