Orange Money Appoints Zainab Sheriff as Brand Ambassador

Orange Money Sierra Leone has appointed Zainab O. Sheriff as their new brand ambassador.

Sheriff, renowned for her multifaceted talents as a singer and movie actor, brings significant star power and influence to the telecom giant’s mobile money service. She is also the CEO of the “Big Sister TV Reality Show,” a popular program in Sierra Leone that has garnered a substantial following.

The partnership aims to leverage Sheriff’s extensive reach and appeal to promote Orange Money’s services across the country. Her role will involve participating in various marketing campaigns, public appearances, and promotional activities to enhance the visibility and adoption of Orange Money’s financial services.

Orange Money, a subsidiary of Orange Sierra Leone, provides a range of mobile financial solutions, including money transfers, bill payments, and merchant payments. This collaboration is expected to drive increased usage and customer engagement, particularly among younger demographics who admire Sheriff’s work and public persona.