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What started as Customer perception survey in Sierra Leone, going out Physically to meet and build unique bonds with our customers, has now metamorphosed into a huge customer engagement that has now been replicated in all seventeen-orange middle east and Africa (OMEA) Countries with over ten thousand employees of the company participating.
‘My Customer My Boss’ seeks to strengthen customer relations, galvanizing all levels of the organization, by mobilizing on the same day, over ten thousand employees from all functions of the company to go directly to meet customers at their various locations making every employee an actor of customer satisfaction ensuring that the employees better understand the customer’s expectations and uses.
On the 15th of April 2025, Orange Sierra Leone Kick started ‘My Customer My boss’ as a process of continuous improvement of the customer experience to assess their satisfaction, understand their expectations and continue to improve the services intended for them.
The Chief Executive of Orange Sierra Leone Sekou Amadou Bah when speaking marking the kick start of ‘My Customer My boss’ said that the initiative is more than just a campaign, but rather it is a movement that reminds us that we should not see the customer as just a mere business, but rather they are our business. “Their voices matters, their needs shape our future, and their satisfaction drives our success. Let us embody the value that defines us, be bold in our actions, caring in our service and responsible in every decision we make” Bah noted.
Alpha Bundu, Customer Experience Director, Orange Sierra Leone heralded the initiative as Historic as Sierra Leone pioneered this initiative which has now been replicated in all OMEA Countries is changing orange, adding that as a company we are conducting our own customer perception by meeting Customers in their various locations, getting feedbacks from them and tailoring our services to meet their needs which he noted is at the heart of the initiative.
During this month long celebration, the company divided all employees into clusters in which employees are required to book an appointment with customers, meet them at their locations, ask them about their perception about the company by filling in a short survey, after which a post card bearing appreciative message is presented to the customer and also branded items are also presented to the customer. Orange is Here! Orange De ya!
