QNET, a global lifestyle and wellness focused direct selling company has organised a special media webinar to provide a platform for more than 40 seasoned journalists from Ghana and Sierra Leone to share their experiences and learn more about the company. This is the second time QNET is organising the VCON Malaysia Media Webinar after taking 8 journalists from Ghana and Sierra Leone to its head office in Malaysia between 2022 and 2024.

The QNET VCON Media Webinar is designed for the media practitioners to familiarise themselves with the QNET brand. QNET is making it possible for those who have attended its annual global VCON in Malaysia to share their experience, first-hand. QNET keeps organising media junkets to enable journalists from Sierra Leone, Senegal, Ghana and Nigeria witness and experience QNET’s global conference, the VCON, in Malaysia.

Recounting his QNET VCON experience with profound memories, Sierra Leonean journalist James Kamara-Manneh, who travelled to Malaysia as Editor of A-Z Newspaper, narrated, “While having an official tour of the huge QNET Tower in Malaysia, I took specific interest in the products the company sells and what those products do. I asked a lot of questions because I wanted to satisfy my curiosity. Their products have credible certifications. In fact, they would not have been able to be sold in some countries unless they fulfilled the certifications that they are truly made with standards. And I was amazed to know that these products have very strong scientific research and certifications. The home pure product has several stages of purification to your water for instance. It filters and purifies your water and eliminates impurities from it. The air pure zayn, purifies your air and removes toxic elements from it. There are other products like hand-made durable and exotic watches made by a renowned Swiss company. They are other incredible products and I got to feel and touch them and even have some of them. It was an eye-opening media trip for me and I am here, fully convinced that QNET means well and it is doing a genuine business but in our part of the world, some people are doing things to tarnish the image of the company, we all can help change the narratives.”

Mr. Ranger Kef, Editor of the Calabash Newspaper in Sierra Leone, who visited QNET Head Office in 2023 said: “All the doubts I had about QNET vanished when I got to Malaysia and when I saw everything about the company by myself. I am fully convinced the company means well and is doing a legitimate business, but unfortunately, some individuals are misrepresenting and misusing the name of the company.”

Mr. Fred Smith, a Health News Editor at Joy News, a leading television network in Ghana, corroborated Mr. Ashaidey’s claims. According to him: “I believe QNET is just a victim of circumstance as the brand is embroiled in several misconceptions about its business. When I visited the head office of QNET, I got to know a lot of world-class products manufactured by QNET. The Homepure products that ensure that water used at home undergoes many stages of scientific filtration processes, caught my attention. In Africa, we are saddled with water pollution and in Ghana specifically, the activities of illegal and small-scale artisanal miners have led to the pollution of our water bodies, causing various water-borne diseases. Since I returned from Malaysia, I have written many articles trying to educate people about QNET and the unfortunate situation of some people who misuse the name of the company to commit fraud.”

Other seasoned journalists from Ghana and Sierra Leone such as Mr. Jeorge Wilson Kingson, Editor of Ghananewsonline, Mr. Bernard Yaw Ashaiadey, Senior Journalist with Business and Financial Times, Mr. Samuel Bio, Night Editor of the Daily Graphic, Mr. Kenneth Awotwe-Darko of Joy FM, Ms. Ama Cromwell of Adom FM and myjoyonline.com, who were on the QNET Media junket to Malaysia and attended the VCON, shared their experiences.

Mr. Biram Fall, QNET’s Regional General Manager for sub-Saharan Africa concluded: “We intend to interact with and build more rapport with the media. We plan to intensify our public education campaign to create more public awareness and education about our brand. We will step up our CSR interventions including expanding existing CSR projects like our collaboration with ANOPA Project in Ghana which enables blind and deaf children get access to education and sports development. We will continue to educate our independent representatives and demand more compliance to ethical marketing standards from them as we continue our fight against scam and misrepresentation.”