On July 5, 2024, the Sierra Leone Ministry of Tourism and Cultural Affairs hosted a vibrant event at London’s Africa Centre, led by Minister Nabeela Farida Tunis.

The event highlighted Sierra Leone’s rich culture and natural beauty, featuring captivating visuals, traditional cuisine, and locally produced clothing.

Minister Tunis praised President Julius Maada Bio’s leadership and invited attendees to visit Sierra Leone, emphasizing the country’s diverse attractions, including bird watching, whale spotting, agrotourism, and sea surfing. She also highlighted Sierra Leone’s participation in the African Travel and Tourism Association (ATTA) Experience Africa event in Bishopsgate.

The event stressed public participation with the mantra “Tourism business, Nar all man business” reflecting the collective effort to promote Sierra Leone’s tourism sector.

Mrs. Tunis celebrated Sierra Leoneans for their religious tolerance and intellectual prowess, inviting investors and tourists to explore the country’s vibrant culture and promising tourism sector.

The event concluded with enthusiastic chants of “Tourism Business, Nar All Man Business”, signaling a strong commitment to the nation’s tourism growth.