In the ever-evolving landscape of media, transitions from one role to another are not uncommon. However, the journey of journalist-turned-social media influencer is often met with intrigue and sometimes controversy. Such is the case of Boima of Justice TV/Radio Online, whose career took a significant turn after few days facing intense scrutiny over journalism ethics.

Justice TV/Radio Online, known for beating their own drum in investigative reporting and insightful analysis, found themselves embroiled in a heated debate surrounding ethical practices within journalism. Evidences of bias, conflicts of interest, and questionable sources cast a shadow over their once- self claimed pristine reputation.

In the face of mounting pressure and public scrutiny of their coverage in the Gloucester and Bathurst land dispute, Justice TV /Radio Online Boima on Tuesday, 14th May, 2024, made a bold decision: to pivot from traditional journalism to the realm of social media influencing. Boima, of Justice TV /Radio Online made the following statement: I am not a blogger. I am a social media influencer. This transition was met with mixed reactions, with some applauding the move as a genuine demonstration of their contentious “hit broadcasts” against Hon. Umaru Napoleon Koroma in the Gloucester and Bathurst land dispute. Others criticised Justice TV/Radio Online transformation as a betrayal of journalistic integrity especially after parading themselves as journalists whilst doing their Gloucester and Bathurst land dispute blackmailing broadcasts against the Deputy Minister of Mineral Resources, Hon. Umaru Napoleon Koroma.

A hit broadcast is commonly defined as an attempt to damage a reputation or turn public opinion against someone or something under the appearance or guise of objective reporting. The free dictionary defines it as “a very critical attack on someone or something” often involving “information that is biased, misleading or completely false.”

Embracing platforms like Facebook, WhatsApp, YouTube, and X, Justice TV /Radio Online embarked on a new chapter, leveraging their expertise and charisma to engage audiences in a different way. Gone were the days of impartial reporting; now, the focus shifted to personal branding, sponsored content, and cultivating a loyal following through open blackmailing broadcasts.

While some questioned the sincerity of Justice TV/Radio Online Boima’s newfound influencer status, others viewed it as a natural evolution in an industry undergoing rapid transformation. The line between journalism and entertainment blurred, prompting reflection on the changing dynamics of media consumption and influence.

As Justice TV /Radio Online navigated their new role, they faced challenges unique to the world of social media influencing, including algorithmic changes, brand partnerships, and maintaining authenticity in a curated online persona. Yet, they also discovered newfound freedoms and opportunities for creative expression.

Ultimately, Justice TV/Radio Online journey serves as a reflection of the complexities within modern media landscapes, where ethics, reputation, and audience engagement intersect in unexpected ways. Whether viewed as a cautionary tale or a bold reinvention, their story underscores the fluidity of careers in an era defined by digital disruption.