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UBA’s Head of Marketing and Corporate Communications Addressed Njala University Bo Campus Students on “Using Communications in Improving Businesses and Institutional Productivity In Today’s Fast Changing World”
On the, 7th June 2022, the Head of Marketing and Corporate Communications, Sallieu Sesay, delivered a lecture on how students can enhance effective communications for business development to attentive students of the Njala University, Bo Campus.
At the Great Njala Hall, Mr Sesay’s presentation took his audience step by step on the “7 Cs” for effective communication while using UBA Bank as a classical example in using such as part of the bank’s marketing efforts.
He also showcased Leo the Virtual Banker which case inspired many students at the hall instantly to sign up to Leo and opened account using their smart phones on WhatsApp.
Sallieu also seized the opportunity to raise the awareness on the currency redenomination effort ongoing in the country.
