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The Sierra Leone Association of Communications and Public Relations Professionals (SLACPRP) has been named among the signatories to the Africa Declaration on the Professionalism of Public Relations and Responsible Communication, a landmark 22-page framework developed in collaboration with leading communications bodies across the continent, including the Africa Public Relations Association (APRA).
The Declaration outlines a shared continental vision to strengthen professionalism, promote ethical practice, and advance responsible communication across Africa. It also provides a roadmap for harmonising professional standards, improving accountability, and enhancing the credibility of public relations practitioners and communications professionals throughout the region.
SLACPRP’s endorsement of the Declaration marks a significant milestone for the communications profession in Sierra Leone and underscores the association’s commitment to aligning with continental best practices.
Commenting on the development, SLACPRP Interim President, Sallieu Sesay, described the Declaration as a defining moment for the profession in Sierra Leone.
“The Africa Declaration represents a defining moment for our profession. In Sierra Leone, the Sierra Leone Association of Communications and Public Relations Professionals, we have long recognised the need to strengthen ethical standards, professional credibility, and accountability in communication practice. This continental framework affirms that commitment while giving our practitioners a unified voice and a credible pathway to recognition across Africa. It is both a call to responsibility and an opportunity for us to elevate the standards of our profession in line with global expectations, driven by African realities,” Sesay said.
According to the association, signing the Declaration reflects a renewed commitment to raising professional standards within Sierra Leone’s communications and public relations sector.
By aligning with the framework, SLACPRP intends to promote ethical standards and professional conduct among practitioners, support capacity-building and professional development programmes, advocate for accountability and transparency in public communication, and strengthen regional collaboration alongside the mutual recognition of professional qualifications across Africa.
The association reaffirmed its dedication to advancing a professional, ethical, and globally respected communications and public relations industry in Sierra Leone.
Going forward, SLACPRP said it will collaborate with national stakeholders, regional partners, and international organisations to implement the principles of the Africa Declaration through practical training programmes, accreditation initiatives, and policy reforms aimed at strengthening the communications profession in Sierra Leone.
