2025 was a breakthrough year for 1xBet in Sierra Leone – a year defined by trust, reliability, and a strong commitment to responsible betting. As millions of Sierra Leonean fans celebrated iconic sporting moments, 1xBet remained at the heart of the action, delivering an unmatched betting experience and championing positive change in the industry.

Local Presence and Ambassadors

In 2025, 1xBet focused on building a strong local presence and brand awareness in Sierra Leone. A key milestone was the opening of the first-ever 1xBet betting shop in the country, which quickly became a major talking point and served as the catalyst for launching the very first social media contest with physical prizes.

Throughout the year, the local office also developed an ambassador program by signing 7 local ambassadors, strengthening communication with audiences through trusted local artists, content creators, and influencers.  Among the ambassadors were Kracktwist, a multi award-winning Afro hip hop artist, Samza Frank Serry, a rapper and brand influencer, and Musa Kallon from Afrozett Comedy, known for his popular comedy content. Their creative work and social influence helped connect the brand with local audiences in an authentic and engaging way.

Exciting Promotions & Social Media Campaigns

Throughout 2025, 1xBet actively engaged the Sierra Leonean community through a dynamic calendar of headline promotions, including CAF Trophy Hunt, Spin and Win, weekly Freebet draws, and other interactive formats.

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Social media played a central role in maintaining audience interest, with around 18 unique SMM contests and interactive campaigns launched over the year. These activities rewarded creativity, participation, and fan passion, resulting in approximately 220 winners receiving exclusive promo codes and prizes. Each initiative contributed to sustained engagement and helped strengthen the sense of connection within the 1xBet community throughout the year.

Innovation & Improvements

Among the most notable product updates were the increase in Orange cashback from 5% to 10%, significantly improving the user experience with payments. In addition, 1xBet continued to enhance the overall platform functionality and optimize customer support operations, ensuring smoother navigation, greater stability, and more efficient assistance for users throughout the year.

Responsible Betting: 1xBalance Campaigns

1xBet’s dedication to responsible gaming shone through with ongoing 1xBalance social media campaigns. The brand delivered educational content, fun quizzes, and practical tips to promote healthy betting habits. In 2026, this initiative will continue to expand – keeping responsible gaming in the spotlight.

Official AFCON Partner: Building Anticipation for Africa’s Biggest Football Event

December 2025 will see the kickoff of AFCON 2025, Africa’s premier football tournament. As an official partner of CAF, 1xBet has played a crucial role in the sport’s development across the continent since 2019, supporting over 35 major tournaments, including WAFCON, CHAN, CAF Super Cup, CAF Champions League, and Confederation Cup just in the past year.

Global Recognition: SiGMA Africa Awards Finalist

Last year, 1xBet was named Best Sportsbook Operator in Africa at the SiGMA Africa Awards 2024. This year, 1xBet became a finalist in two categories at the SiGMA Africa Awards 2025: Best Sportsbook Operator and Best on Mobile. International recognition, including wins such as “Mobile Sports Product of the Year” at the International Gaming Awards 2025, confirms 1xBet’s place among Africa’s elite gaming brands.

Looking Ahead

As 2025 ends, 1xBet Sierra Leone thanks all fans for their trust and loyalty. The year brought growth, recognition, and innovation – setting the stage for even more success in 2026. Plans for the future include further development of the 1xBalance initiative and new ambassador-led projects.