President Julius Maada Bio has congratulated Foday Dumbuya, Founder and Creative Director of Labrum, a modern-day menswear brand that tells untold stories of West Africa to help bridge the gap between Western and West African culture.

“On behalf of the Government and People of Sierra Leone, I extend hearty congratulations to Foday Dumbuya, Founder and Creative Director of Labrum London, for the well-deserved Queen Elizabeth II Award for British Design 2023 presented by His Majesty the King Majesty King Charles III.

This recognition embodies the true spirit of excellence and resilience that defines us as a people and will inspire other young Sierra Leoneans to go on and achieve more.

We join the British Fashion Council in celebrating you with this special honour while encouraging you to continue to blaze the trail,” President Bio tweeted.

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Founded in 2014, Labrum London is a modern-day menswear brand that tells the untold stories of West Africa to help bridge the gap between Western and West African cultures.

The word “LABRUM” is a Latin term for ‘having an edge,’ and this sits at the heart of the brand’s mission – to make honest, practical clothing rooted in simplicity, fit, and a passion for detail.

Driven by a desire to create looks that are wearable yet idiosyncratic, and inspired by a lifetime of travel, exploration, and pilgrimage, Labrum London delivers innovative garments with an uncompromising commitment to quality and design.

A utilitarian approach fused with British tailoring and a touch of West Africa creates a design recipe that is clean, sophisticated, and unique